Apple App Store review process hits a traffic jam

Apple's App Store review process is experiencing a significant backlog, causing developers to wait an unusually long time before their apps are approved for listing. Developers on Apple's developer forums have reported delays ranging from several weeks to even months, with some even starting as early as September. Reddit users have also shared their concerns, questioning whether such delays are normal.

The typical review time is reported to be a day or two, but Apple's own guidelines state that they aim to review at least 50% of submissions in less than 24 hours and 90% in less than 48 hours. This issue isn't new, as a thread of similar complaints from February still exists, with at least 74 developers voicing their frustration over multi-week delays.

Some of these complaints were for bug-fixes to existing approved apps, rather than entirely new submissions. In March, Business Insider echoed similar reports, attributing the delays to an influx of AI-coded apps. In April, The Information reported that submissions had risen by 84%. Despite the ongoing delays, Apple has not provided any explanation or comment on the matter, leaving developers in the dark.

Apple has not yet responded to requests for comment, but The Register will update this story if they receive further information.