Wirtschaft: Handel zwischen Deutschland und Russland stark zurückgegangen – und doch nicht bei Null
Der Handel zwischen Deutschland und Russland ist seit Beginn des Ukrainekriegs stark geschrumpft. Doch einige Beziehungen bestehen fort, besonders bei den deutschen Exporten.
Sixt, a car rental company, recently gained attention for a creative marketing campaign featuring a CDU politician in a beach chair with a Mercedes SUV. This "Real-Time Marketing" strategy utilizes humor and satire to engage with current events on social media platforms. Sixt's internal marketing team collaborates with external partners and utilizes AI for idea generation and video production. The company's consistent efforts in this area have contributed to its high popularity.
According to the Yougov "Marken des Jahres" ranking, Sixt scored 13.1 points in the "Mobility" category, placing it first among competitors in the Europcar group. The brand's success is attributed to its ability to emotionally connect with consumers.
Several other brands also performed well in the ranking, including Lego, which topped all categories with 49.5 points, and dm, which ranked second with 49.1 points. Among payment service providers, PayPal secured the third-highest position with 46.7 points.
Sixt's marketing strategy involves offline presence at airports, such as the large inflatable figure of an Erdmännchen (German for "Little Man") displayed at Düsseldorf Airport. Despite economic and political difficulties, the tourism industry remains strong, with more Germans planning travel at least once a year. Online bookings are preferred, and Booking.com leads the way in the Yougov ranking with a score of 33.9 points, despite a recent data breach.
Hilton, the hotel chain, ranked third with 18.6 points, excelling among Gen Z and Millennials. The company is investing in modernization and customer loyalty programs, such as Hilton Honors, and digital tools for check-in and key access. Lufthansa, ranked fourth with 31.3 points, maintains its position as the most popular German airline due to its domestic appeal and focus on premium comfort and customer loyalty programs like Miles & More.
The airline is also implementing new features, such as a unified Order ID for booking and lounge access.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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