Tourism tailwinds set to lift NWE Resources' hospitality business
KUALA LUMPUR: NWE Resources Group Bhd expects its hospitality amenities business to benefit from the extension of the Visit Malaysia 2026 campaign into 2027, supported by an anticipated increase in hotel orders and the government’s tourism promotion efforts.
NWE Resources Group Bhd anticipates a boost to its hospitality amenities business due to the extension of the Visit Malaysia 2026 campaign into 2027. This extension, coupled with the government's RM935 million tourism allocation, is expected to bolster the industry. Executive Director Tan Chor Han noted that hotel orders increased in the second half of 2026, partially due to the Middle East conflict.
At its ACE Market debut in the Bursa Malaysia, the company's shares opened at 22 sen, exceeding the initial public offering price of 20 sen by two sen and with 22.59 million shares traded. NWE Resources, a provider of hospitality amenities, personal care products, and health food, is also intensifying its ESG initiatives. The company collaborates with hotels to minimize plastic waste, offering refillable bottles and wooden toothbrushes, and plans to implement a solar initiative to cut energy use.
Tan expressed the company's intent to establish a sales office in Johor to bolster its existing distributors and foster growth across Malaysia. The company has earmarked RM9.1 million for new product development and RM1.2 million to enhance its research and development capabilities, with products anticipated to launch within the next 24 months.
NWE Resources has a pipeline of at least 11 products, including six health food offerings targeting gut health and five skincare products like serums, sunblock, and moisturizers, which are expected to contribute to revenue and profitability.
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