Tourism Ministry launches December in GH 2026

Ghana has inaugurated the 2026 edition of December in GH, a tourism initiative aimed at transforming the country's festive-season celebrations into enduring economic prospects for local enterprises and personnel in the tourism and creative industries. The campaign, kicked off on October 20, 2026, carries the slogan "Ghana to the World" and aims to exhibit the nation's cultural heritage, music, fashion, cuisine, festivals, and tourist attractions to both domestic and overseas visitors.

Tourism Minister Abla Dzifa Gomashie, addressing the launch, underlined that the triumph of December in GH should be evaluated not solely by the enthusiasm surrounding events or the influx of visitors, but also by the economic advantages that trickle down to Ghanaians. "The true worth of December in Ghana must be gauged not just by the excitement of the events or the multitude of visitors it draws, but also by the sustainable economic opportunities it generates for Ghanaians," she asserted.

Gomashie stressed that the festivities should generate employment, bolster local businesses, and furnish sustainable livelihoods for individuals across the tourism and creative sectors. She named content creators, booking agents, hoteliers, tour operators, food vendors, fashion designers, artisans, filmmakers, musicians, and emerging entrepreneurs as key beneficiaries of the anticipated surge in economic activity during the holiday season.

The minister also underscored the significance of ensuring that the experiences provided to visitors and residents elevate Ghana's international image and forge opportunities that stretch beyond December. This year's festivities will encompass a medley of cultural and entertainment events, commencing with the inaugural African Festival of Arts, Culture and Creativity (AFESTAC) from December 9 to 11, 2026.

The festival is anticipated to furnish an additional platform for highlighting African creativity, cultural expression, and artistic prowess as Ghana welcomes visitors from across the continent and beyond.

Through the campaign, tourists are being urged to traverse all 16 regions, relish Ghanaian cuisine, support locally manufactured fashion and crafts, attend cultural festivals, and immerse themselves in the country's music and heritage. The initiative also aims to position Ghana as a destination where tourism, entertainment, and cultural experiences can materialize into business opportunities for local communities.

With the "Ghana to the World" theme, organizers are beckoning international visitors and the Ghanaian diaspora to bask in the country's cultural offerings while fostering greater patronage of locally produced goods and services.

Beyond the festive ambiance, the government's ultimate aspiration is to ensure that December in GH leaves a tangible economic impact on Ghanaians, with the tourism and creative industries at the forefront of this endeavor.