Taiwanese Tourists Visit Daegu for Tteokbokki and Gimbap
A total of 145 Taiwanese tourists will visit the Daegu and North Gyeongsang regions to experience Korea’s signature bunsik culture. The Korea Tourism Organization said on Oct. 21 that it will work with Buk-gu District in Daegu and the cities of Gimcheon and Gumi in North Gyeongsang to pursue oversea
145 Taiwanese tourists will explore Daegu and North Gyeongsang regions to immerse themselves in Korea's bunsik culture, according to the Korea Tourism Organization. The organization plans to collaborate with Buk-gu District in Daegu and the cities of Gimcheon and Gumi in North Gyeongsang to market the country's bunsik festivals globally and attract more foreign visitors.
Analyzing data from last September, the organization found that Taiwanese tourists favor Korean cuisine and are keen on culinary travel, which influenced the development of this tourism project.
Starting on October 23, the Taiwanese visitors will spend two days visiting the Daegu Tteokbokki Festival and the Gimcheon Gimbap Festival, experiencing Korea's unique bunsik culture and local flavors. The visit aims to evaluate the commercial potential of regional tourism resources and diversify promotional channels, including inviting overseas influencers to various bunsik festivals in Daegu, Gimcheon, and Gumi.
Korea Tourism Organization's Min Byeong-seon emphasized that the project improves accessibility to regional airports and commercializes regional tourism resources under the single theme of bunsik. The organization plans to assess the overseas marketability of bunsik content and expand related product lines, beginning with the Taiwan market.
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