Shoppers turn to Amazon for fresh produce and seafood, helping it take market share from supermarkets
Amazon gains grocery market share with fresh delivery expansion, challenging traditional supermarkets, per Nielsen IQ data.
Amazon's rapid growth in fresh food delivery is drawing shoppers away from traditional supermarkets, according to new data from Nielsen IQ. The company's sales of items like seafood and produce have surged, giving it a foothold in the grocery market it has long sought to enter. Following the expansion of same-day fresh grocery delivery to thousands of locations across the US, Amazon's perishable grocery sales have increased dramatically between June and August, outpacing traditional retailers, according to Nielsen IQ.
Between June and August, sales of groceries such as seafood, dairy, and produce on Amazon more than doubled, while Amazon posted gains in market share in food sales overall as well as online. The retail giant's push into grocery is gaining traction, as shoppers increasingly turn to Amazon for categories that have traditionally been a barrier to online grocery adoption.
The data suggests that Amazon's latest push toward delivering fresh groceries quickly across much of the US is paying off in the competitive grocery space.
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