New TOURISE and LIONS Advisory Study Reveals How Creativity Creates a Commercial Advantage for Destination Growth
50% of travelers cannot remember the last advertisement they saw for a tourism company or destination, with a further 7% unsure Tourism faces an $11 billion marketing investment gap: restoring the category’s share of voice to 3% would require global travel and transport ad spend to reach $43.4 billion by 2027 63% of Large Language […]
We haven't written up this one. Financial Post has the full story — the link below goes straight to it.
