NDDC, UNIPORT partner to promote Niger Delta creative industry

The Niger Delta Development Commission (NDDC) has entered into a partnership with the University of Port Harcourt to bolster the creative industry in the Niger Delta region. This collaboration aims to equip people in the area with the skills necessary for success in the creative sector, thereby promoting sustainable development.

Dr Selina Dan-Albert, Head of New Media at the NDDC, emphasized the importance of empowering young people and providing them with relevant skills to thrive in the creative industry. She stressed that the initiative would inspire interest in filmmaking as a career and source of livelihood, urging participants to use their creative abilities to tell authentic stories about the region.

Professor Edward Imo, Head of Theatre Arts and Film Studies at the University of Port Harcourt, highlighted the programme's focus on equipping participants with technical skills for filmmaking and using film to communicate the Niger Delta's stories. He also encouraged the use of emerging technologies for storytelling while emphasizing the importance of maintaining authenticity in creative work.

The initiative is seen as a significant investment in the future of the region's creative industry and a potential driver of employment generation and economic growth in Nigeria.