'Musk' director Alex Gibney isn't afraid to make powerful enemies
"Musk" director Alex Gibney talks about making a documentary about Elon Musk, his similarities to Elizabeth Holmes, and what shocked him about Tesla.
Alex Gibney, the director behind the Elon Musk documentary, isn't hesitant to confront powerful enemies. Having tackled controversial figures like Scientology and Elizabeth Holmes, Gibney was approached to create a two-hour film about Musk in 2022. However, the documentary was expanded to nearly four hours as Musk's influence grew beyond business to include political involvement.
To address Musk's reluctance to be interviewed, Gibney utilized AI technology to create an AI-generated avatar of Musk, which speaks in quotes from Musk's past interviews. Despite Musk's displeasure with the filmmaker controlling his narrative, Gibney remains unfazed, citing his experience with similar contentious subjects.
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