Just Eat apologises for AI food mistakes after social media ridicule
A spokesperson said it was removing inaccurate AI images and pausing the rollout of the tool.
Just Eat issued an apology after facing ridicule online due to a series of errors with AI-generated images of restaurant food items. The company had been experimenting with the technology to display food that lacked photos, but the results were far from perfect. The AI produced bizarre combinations, such as bacon and eggs in a glass of cola (confusing cola with soda bread) and chips protruding from muffins.
A spokesperson for Just Eat explained that the firm was removing the incorrect images and would cease generating new ones until further development of the AI. The spokesperson added that the company works with numerous small restaurants to provide food imagery, including funding professional local photographers. The incident highlights the challenges companies still face when using AI to expedite or simplify work processes, particularly when interpreting words in a specific context.
The AI-generated images were labeled on the Just Eat app, and many unconventional takes remained visible on menus. The story covers the reactions of Just Eat UK subreddit members, who found the images humorous, as well as concerns from some users about the reliability of AI-generated food images in helping them decide where to order from or what to order.
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