How Saie Beauty Bested Tom Ford
Influencer Hannah Chody spent years trying to find a dupe for a discontinued Tom Ford eyeshadow. While the Estée Lauder-owned brand stayed quiet, Saie Beauty stepped up to fill the void — and landed a smash-hit success product in the process.
We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.