How Pakistan’s neighborhood merchants are winning the digital shift
The success of local Pakistani commerce has always been dictated purely by physical foot traffic. The corner kiryana store relied almost entirely on residents living within close proximity, while small food businesses or dhabas depended on customers looking for a quick, affordable meal. For these micro entrepreneurs, business growth was naturally limited by geography. Opening a second physical…
We haven't written up this one. Business Recorder has the full story — the link below goes straight to it.
