Homage turns its in-house care software into a business as Singapore turns super-aged
Ask a care manager in Singapore when the workday ends and the honest answer is: some time after the last visit, once the roster is patched, the visit notes are filed and the calls to anxious families about a missed shift are done. Homage, the Singapore-founded home care company, thinks that unglamorous back office is […] The post Homage turns its in-house care software into a business as…
Singapore's growing elderly population is driving the rise of a new business venture. Home care company Homage has launched Esteem AI, care management software for home, aged care and disability support providers, positioning it as a standalone regional business. Esteem folds together client intake, rostering, workforce management, incident reporting, customer support, billing, reporting and compliance into a single system, aiming to reduce paperwork for care managers.
The software already serves over 50 care organizations in Singapore, Malaysia and Australia, and Homage plans a global rollout. Homage stresses that while AI agents will draft visit notes, suggest replacements for open shifts and handle routine questions, a human always approves actions and maintains accountability. Esteem is the result of six years of development and has already been adopted by more than 90% of Homage's 50+ clients, with an average of 300 care managers using it monthly.
However, the launch also raises questions about data privacy and competition with Homage's own care services.
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