Grupo Duelo Honored for Regional Mexican Airplay No. 1 Hits at Latin Music Week: ‘We Made Norteño Music More Romantic’

The prestigious 2026 Billboard Latin Music Week granted Grupo Duelo an esteemed recognition for their regional Mexican airplay hits, "Te Cura el Tiempo" and "Para Que a No Duela." At the event hosted by La Bonita Music, the band's frontman Oscar Iván Treviño conversed with Billboard correspondent Tere Aguilera about the group's significant achievements.

In the conversation, Treviño reflected on the modernization of norteño music, detailing how his band had taken on a more romantic approach to the genre, incorporating different rhythms and experimenting with traditional melodies. These efforts were highlighted in their album Gravedad, which captured the No. 1 spots on the Regional Mexican Airplay chart.

Treviño emphasized the importance of representing the culture of northern Mexico and southern Texas, a fusion of two distinctive identities that he cherished deeply. As a son of migrant parents who worked in American fields, Treviño expressed his pride in carrying forward the legacy of norteño music. He recalled the genre's deep roots in cantinas and its evolution over time, praising the fundamental role it plays in Mexican and American cultures.

This year also marked a significant transition for Grupo Duelo, as they returned to a traditional label structure after years of independence, partnering with Warner Music and Live Nation for their first arena tour across the United States and Mexico. The band celebrated this milestone with three sold-out shows at Houston's Toyota Center, continuing their Gravedad Tour with several remaining dates.

During the ceremony, after receiving their commemorative plaque, the six members of Grupo Duelo took the stage, embodying the celebration by performing their latest single live.