Google surpasses Rai: the hierarchy of Italian media changes
The top spot is no longer held by Rai. It is now held by Google. In the Italian media system, the overtaking has arrived: Alphabet conquers 12.4% of economic resources, public service...
Google has taken the top spot in Italy's media landscape, surpassing Rai with 12.4% of economic resources, while Rai has 12%. According to Agcom, this marks a historic shift, with Google becoming the first online platform to lead the Sistema Integrato delle Comunicazioni (SIC) rankings. Meta ranks third with 9.7%, ahead of Comcast/Sky and Fininvest. The data, which refers to 2024, shows that online advertising is driving growth, with a 12.6% increase to nearly €8 billion, accounting for 36.6% of the SIC.
Written by urgent.news from Il Sole 24 Ore's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
