Crypto Marketing Agency ICODA Releases Expert Outlook on What Crypto Projects Should Change Before 2027

The crypto marketing agency ICODA has released an expert outlook on what crypto projects should change before 2027. With the rise of AI-powered search, the discovery funnel for crypto projects has fundamentally changed. Traditional SEO and AI search reward different inputs, so projects must adjust their strategies accordingly. ICODA recommends focusing on three keep channels, three channels to cut or restructure, and two new channels to start building immediately.

KOL campaigns and indexed tier-1 PR remain the highest-ROI channels because they feed both traditional rankings and AI citation graphs. However, KOL selection criteria have become stricter, with a focus on engagement-to-follower ratio, GEO alignment, and whether a creator's content is referenced in AI-generated answers. YouTube and X are the top-performing platforms for compounding value, while TikTok underperforms for conversion-heavy campaigns.

Crypto PR in indexed, authoritative media remains important, as backlinks from sites like CoinDesk and Cointelegraph build domain authority for traditional SEO and feed the entity graph used by AI models. Community reputation management on platforms like Reddit and Quora is also crucial, as sentiment and presence can impact how projects are described in AI-generated comparisons.

ICODA advises dropping airdrop campaigns without retention mechanics, broad-match crypto PPC without GEO and intent segmentation, and PR retainers that do not include explicit AI-search deliverables. Instead, projects should focus on structured loyalty programs with on-chain activity requirements and explicitly address AI citation benchmarks in their marketing strategies.