CRÉATION AFRICA: This fashion-focused consulting firm wants to build the ‘LVMH of Africa’
LEO SZN (pronounced lee-oh see-zn) is a beauty and fashion-focused consulting firm that positions itself as an intermediary between creative talent and commercial opportunity.
LEO SZN is a beauty and fashion-focused consulting firm based in Africa, led by Kirsten Leo. The company's main goal is to help fashion designers build their businesses by handling the less glamorous aspects of the industry, such as fabrics, production, pricing, cash flow, compliance, intellectual property, and connecting their clothes to buyers.
Leo, who is not a designer herself, believes that her analytical approach complements the creativity of the designers she works with. She stresses the importance of humility in the industry, as sometimes a designer's ego can hinder collaboration and growth. LEO SZN employs a research-driven approach, analyzing consumer behaviour, trends, and other factors that affect the industry, enabling them to provide tailored advice to their clients.
The firm aims to build a comprehensive ecosystem that supports African fashion designers, from pattern makers and artisans to manufacturing and retail, ultimately aiming to create a network similar to LVMH on the continent.
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