Coastal coffee capital of Korea mixes beachside reading with 'text hip' trend
Korea's tourism authorities are combining two of the country's biggest cultural obsessions — coffee and reading — for a seaside getaway this week on the nation's eastern coast. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) are hosting "Sea 24 Hours: Book Trip," a five-day outdoor reading event at Anmok Beach in Gangneung, running through Sunday. The event…
Korea's tourism authorities are merging two of the country's most beloved cultural pastimes - coffee and reading - for a seaside retreat along the eastern coast. The Ministry of Culture, Sports and Tourism alongside the Korea Tourism Organization (KTO) are hosting a five-day outdoor reading event titled "Sea 24 Hours: Book Trip" at Anmok Beach in Gangneung, kicking off this weekend.
This initiative taps into "text hip", a viral craze among younger Koreans who view reading physical books as a stylish, aesthetic lifestyle choice rather than merely a quiet pastime. It complements the annual Gangneung Coffee Festival, which annually attracts around 300,000 visitors to this coastal city renowned as Korea's specialty coffee capital.
The event is set against a backdrop of a pine forest along the sandy coastline. Its aim is to encourage tourists to unwind and spend more time in the region, thanks to a relaxed mix of coastal scenery, local coffee, and literature. The book lounge, accessible daily from 10 a.m. to 8 p.m., features around 200 books in four thematic sections: food, photography, and two others.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
