Bose acquires Skullcandy to help it reach a wider audience
Bose announced today it has acquired Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose's audio technologies - including its head-tracking spatial audio and excellent active noise cancellation (ANC) - to products like the Skullcandy Crusher 1080 ANC headphones and […]
Bose has acquired Skullcandy in a bid to reach a wider audience. The two companies are rivals in the consumer audio sector, but this deal could help Bose expand its market presence. Skullcandy's designs and branding, which have established "longstanding relationships" with board sports athletes, will enable Bose to connect with consumers in areas where it currently holds less ground.
Bose CEO Lila Snyder explained that the acquisition will allow them to "expand how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands." The deal is set to keep Skullcandy as a distinct brand under Bose's premium consumer audio business. The new audio technologies from Skullcandy, such as head-tracking spatial audio and active noise cancellation, will be integrated into Bose's existing product line.
This move follows Bose's recent acquisitions of high-end audio brand McIntosh and its subsidiary Sonus faber, as well as StreamUnlimited Engineering and Firelight Technologies.
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