Apple to make Siri AI available in S. Korea this month: sources

South Korean users will soon be able to utilize Apple's generative AI-powered assistant, Siri, following an expansion of the technology to support the Korean language. Industry sources revealed this development on October 21, noting that Siri AI, which was initially launched in English in September as a beta version, brings a more capable and conversational experience with personal context understanding, broad world knowledge, onscreen awareness, and enhanced systemwide app actions.

Siri AI can search through a user's message logs to retrieve information from previous interactions, such as finding a recipe for a dish consumed during a past trip. Additionally, its visual intelligence enables powerful image understanding and multimodal capabilities, allowing users to ask questions about visual content across various Apple devices, including iPhone, iPad, Mac, and Apple Vision Pro.

Apple is reported to be collaborating closely with local IT companies, including Kakao Corp. and Naver Corp., to optimize the service's integration with domestic apps. Powered by Google's Gemini, Siri AI operates within Apple's own security framework and ensures that data is immediately deleted after AI workload processing for purposes requiring AI computation.