Apple Music's New Look Officially Announced
Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity. In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music…
Apple Music has unveiled its redesigned brand identity and visual elements, as officially announced today. Apple unveiled the new logo and app icon earlier this month, but today, the company revealed the complete brand transformation. In a YouTube video, Apple explained that the new visuals are "made by sound." To illustrate this concept, Apple demonstrated playing a sound through a container of water, causing the liquid to vibrate at the frequency of musical notes.
The Apple Music branding elements were then placed behind the vibrating water, creating a liquid-inspired appearance.
This new brand identity complements the Liquid Glass interface introduced last year across various updates, such as iOS 26 and macOS Tahoe. The new Apple Music visuals now feature a sleek black-and-white color scheme, moving away from the previous red theme. The rebranding process will be fully implemented alongside Apple's upcoming software releases, including iOS 27.2 and macOS 27.2, expected to launch next week.
Apple collaborated with British record producer Fred Again and acoustics experts at NEST Acoustics on this creative endeavor.
The new Apple Music branding, which emphasizes its connection to sound and liquid, represents the company's commitment to innovation and visual harmony. This transformation will coincide with the rollout of the company's next software updates, signaling a fresh start for the popular music streaming service.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
