75% of convenience-store shoppers in Singapore expect to rely more on ready-to-eat meals amid busy workdays: study
SINGAPORE: Three in four (75%) convenience-store shoppers in Singapore expect to rely more on ready-to-eat meals as busy workdays leave them with less time to plan their meals, according to a 2026 Foodvenience Customer Study by 7-Eleven, which gathered responses from 1,020 respondents in the city-state. This comes as nearly seven in 10 (68%) shoppers already eat quick meals at least a few times a…
In Singapore, a study by 7-Eleven has found that 75% of convenience-store shoppers expect to rely more on ready-to-eat meals due to their busy work schedules, according to a 2026 Foodvenience Customer Study. This aligns with the fact that nearly seven in ten shoppers already consume quick meals at least a few times a week, as reported by the Singapore Business Review.
Around half of the respondents turn to quick meals when their workdays become hectic, while others opt for them when working late or when their schedules change unexpectedly. Nine out of ten shoppers believe convenience food suits their fast-paced lifestyles, and 83% feel that such meals are becoming more innovative. The study also revealed that 46% of shoppers choose ready-to-eat meals because they need to eat on the go, at irregular times, or skip meals.
About 43% find it challenging to decide what to eat on a typical weekday, and the same proportion turn to quick meals due to last-minute meal decisions. Despite this, 79% of consumers find ready-to-eat meals satisfying, 74% consider them of good quality, and 69% believe they offer value for money.
Written by urgent.news from The Independent Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
