WPP AI chief says AI will start shopping for you, changing how brands advertise
WPP Chief AI Officer Daniel Hulme joins Arjun Kharpal to explore how AI is transforming advertising, from creative campaigns and audience insights to AI agents that could one day shop and make recommendations for us. They also discuss AI safety, testing and the future of human creativity.
We haven't written up this one. CNBC has the full story — the link below goes straight to it.