Why Klaviyo Stock Rallied Today
The CRM and marketing specialist caught a tailwind from the acquisition of a competitor.
Klaviyo's stock experienced a significant rally on Tuesday morning, surging as much as 11.8% in early trading. By 1:13 p.m. ET, the software-as-a-service (SaaS) specialist's shares were still up 11.6%. The primary driver behind the rally was Salesforce's announcement of a definitive agreement to acquire Braze for $47.50 per share.
This deal values Braze at $5.66 billion and represents a 58% premium over Braze's closing price on Monday. Braze and Klaviyo operate in overlapping markets, with Braze specializing in mobile apps and digital, while Klaviyo focuses on direct-to-consumer marketing for e-commerce providers. The acquisition of Braze is seen as a validation of Klaviyo's approach, leading to a surge in its stock price.
Additionally, joining Salesforce may shift Braze's focus toward the company's enterprise customers, diminishing the remaining overlap and expanding the market opportunity for Klaviyo. This acquisition could also attract interest from other tech buyers, potentially positioning Klaviyo as a future acquisition target. With a forward earnings multiple of 23 times, Klaviyo's stock is considered attractively priced.
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