This new food delivery service is trying to take on DoorDash and Uber Eats by offering no menu markups
Olo introduces a new food delivery app competing with DoorDash and Uber Eats, offering in-store menu prices to cut mark-ups and save consumers.
Restaurant software firm Olo is launching a new delivery app aimed at competing with industry giants DoorDash and Uber Eats. Unlike its rivals, Olo plans to offer menu prices on its platform that match those charged to in-person diners. This move could save customers between 15% and 30% on delivery fees, according to the company.
Olo CEO Noah Glass emphasized that this strategy represents a more consumer-friendly and sustainable approach for restaurants, without adding menu price inflation or barriers. The delivery app will initially serve around 250 restaurants, including well-known chains like Five Guys and Dave's Hot Chicken. Olo, which began in 2005 as a text-based ordering service, now handles approximately 3.5 million orders daily from over 800 restaurant brands.
Despite the growing presence of established delivery services like DoorDash and Uber Eats, Olo sees an opportunity to disrupt the market with its unique pricing model and extensive restaurant partnerships.
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