Urgent.News

What's breaking now, across thousands of outlets.

World

The ‘Four Ps’ of business are not wrong, just outnumbered

A few months ago I sat through a marketing plan presentation that could have been delivered, almost word for word, in 1975. The product positioning was sharp. The pricing tiers were modelled to the decimal. Distribution was mapped channel by channel. The promotional calendar was colour-coded for the year ahead.

We haven't written up this one. Bangkok Post has the full story — the link below goes straight to it.

Read the original at bangkokpost.com →

More in World

Morning update

Morning update Good morning Middle East Eye readers, Here are the latest developments: Iran’s Islamic Revolutionary Guard Corps (IRGC) has said that it intercepted and destroyed a US MQ-9 drone over…

More from Tuesday 20 October →