Snap is paying Robert Downey Jr. to do the Iron Man thing
Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr. The company has brought on Downey as Specs' "Chief Customer Experience Officer" and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to get help with a putt, practice art, […]
Snap Spectacles, the company's first consumer-ready smart glasses, are now available for pre-order, and Robert Downey Jr. has officially endorsed the product. Downey Jr., who praised the glasses within 40 seconds of seeing them, will serve as the honorary Chief Customer Experience Officer (CCEO) for Snap. He launched a series of videos on the Snap YouTube channel to showcase the Specs' capabilities, from AR-enhanced painting to movie-watching in bed and even calculating the trajectory for a golf shot.
The glasses, priced at $2,200, compete with Meta's XR offerings, combining features of Meta Ray-Ban Display Glasses and the upcoming Meta VR Glasses. Specs are standalone smart glasses with displays in each lens and full hand-tracking support, a feature typically found in bulky VR headsets. Snap has been developing these glasses since 2016, releasing several experimental models along the way.
The company has also partnered with HBO to create a Harry Potter experience for Specs and joined forces with the NBA. The first episode of Downey Jr.'s Specs-focused videos will premiere during Game 1 of the World Series on October 23. Preorders for Specs are now open on Snap's website.
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