Smile, Elon, you're on camera: SpaceX made its earnings call must-see TV for Musk fans

Elon Musk appeared in a live video stream for SpaceX's third-quarter earnings call, making it a must-watch for fans. The event was the second earnings call as a public company for SpaceX. The call featured CEO Elon Musk, COO Gwynne Shotwell, and CFO Bret Johnson, seated at a table and addressing the camera from the SpaceX Starlink factory in Bastrop, Texas.

The video opened with cinematic shots of SpaceX's products, setting it apart from typical corporate earnings reports. Musk spoke about expanding consciousness and the universe, wearing a black T-shirt with the Grok logo and a black leather jacket. SpaceX used the video format to share a recap of a recent Starship flight and a dramatized simulation of an upcoming flight, highlighting the company's technological advancements.

While most earnings calls include live audio, live video streams are relatively rare. SpaceX's first earnings report as a public company in August did not feature a video stream. The company reported a significant increase in AI spending and revenue, and its stock rose by 5% in after-hours trading.