Samyang Foods Targets European Market with First SIAL Paris Appearance

Samyang Foods is set to expand its European presence by making its debut appearance at SIAL Paris 2026, showcasing its renowned Buldak spicy ramen and Tangle noodle brands to international buyers and consumers. Under the theme "CRAVE LAND," the company has set up an immersive exhibition booth complete with a separate business lounge for meetings with potential partners.

The booth aims to introduce visitors to Samyang Foods' products through displays, tasting sessions, and interactive activities. A highlight of the event is the introduction of Peppo, a new character designed to enhance the company's brand identity and engage with consumers.

During the exhibition, Samyang Foods will offer four tasting sessions per day, featuring Buldak Original, Carbo Buldak, and Tangle flavors such as creamy mushroom, garlic oil, and bulgogi. These sessions will allow visitors to experience the unique taste of the products firsthand. Digital activities, including a stamp tour and social media events, will be employed to boost visitor engagement and strengthen brand awareness.

Samyang Foods' chairman, Kim Jung-soo, visited the exhibition on October 17 to personally review the booth setup and interact with industry experts. The company's participation at SIAL Paris serves as an opportunity to gauge consumer reactions and explore potential business opportunities in the European market. By merging product sampling with interactive brand experiences, Samyang Foods aims to forge stronger connections with both local consumers and international buyers.

As one of the world's leading food industry exhibitions, SIAL Paris brings together manufacturers, distributors, retailers, and other professionals from across the globe. Samyang Foods' involvement in this event underscores its strategy to broaden its global presence beyond its existing markets and increase its visibility for its product range in Europe.