Retail bundle wars: Walmart is offering combined memberships with Sam’s Club. The price point is curious
Walmart Inc. has announced a new membership option—and included a side of shade. We’ll get to the shade in a moment, but first the deal: The big-box retailer is now offering customers a combined membership to Walmart+ and Sam’s Club Plus for $120 annually. Combined, those two memberships previously cost $218 a year, or $98 for Walmart+ and $120 for Sam’s Club Plus. “We’re giving people a reason…
Walmart has introduced a new membership option, bundling its Walmart+ and Sam's Club Plus plans together at a price of $120 per year. Previously, these two memberships cost $218 annually. Walmart's president and CEO, John Furner, explained that the new bundle aims to offer customers more value, allowing them to save money and time.
The combined membership includes member-only deals, 2% Sam's cashback on eligible purchases, free delivery from both retailers, and discounts on fuel. Additionally, members can enjoy a Peacock or Paramount+ subscription, features that were previously only available with separate Walmart+ memberships.
However, Walmart is not the only retailer offering competitive membership deals. The company acknowledges that customers might currently be paying $139 for a retail membership with delivery, which is the same annual price as Amazon Prime's membership. This comparison highlights Walmart's pricing strategy in the retail bundle market.
Despite the introduction of this new bundle, Walmart continues to perform well, with a 23% year-over-year increase in e-commerce sales and a 12.8% increase in international net sales. Sam's Club also reported an 8.8% year-over-year growth in net sales. Walmart's stock has been on an upward trend this year, with shares up 5.27% as of Monday's close, but it has seen a 7.21% decline over the last six months.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
