Netflix Teases Add-On Subscriptions to Come Amid Engagement Slowdown
Greg Peters says the potential features will provide "same core benefits" as third-party partnerships like TF1 The post Netflix Teases Add-On Subscriptions to Come Amid Engagement Slowdown appeared first on TheWrap .
Netflix co-CEO Greg Peters hinted at the possibility of introducing add-on subscriptions to bolster the streaming platform's entertainment options amid a recent dip in user engagement. Speaking during Tuesday's earnings call, Peters explained that such a move could deliver similar benefits to both Netflix and its partners, citing the successful integration of TF1 in France as evidence.
The French partnership has resulted in "incremental viewing" and a more diverse lineup of local programming, according to Peters, adding value to both Netflix and TF1. Similarly, Ted Sarandos, Netflix's chief content officer, discussed the benefit of licensing deals with Disney, which led to five "Ice Age" movies entering Netflix's top 10 movies.
Sarandos emphasized that the collaboration is mutually beneficial, with Netflix expanding its offerings and Disney gaining exposure to a large global audience, ultimately enhancing the Netflix experience for its members. Peters and Sarandos both indicated that Netflix plans to explore and implement similar partnerships with other partners as the strategy proves successful, while maintaining the focus on growth and member satisfaction.
Written by urgent.news from TheWrap's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
