Let AI go ‘a little bit rogue,’ says SharkNinja CIO. Better we find the limits than someone else does

Executives from leading companies argue that AI will not lead to humanity's downfall. Athina Kanioura, PepsiCo's global chief strategy and transformation officer and CEO of its Latin America Foods business, told Fortune that AI is "not AI." Instead, it is a tool that can enhance productivity and decision-making. The recent media frenzy surrounding AI's potential risks has focused on models that are intentionally pushed to break rules or resist shutdowns.

However, experts argue that the real issue lies in the guardrails used during testing and the "harnesses" that ensure safe implementation in businesses. SharkNinja's CIO, Velia Carboni, supports pushing AI boundaries to discover its limitations, stating, "I want them to be a little bit rogue." Her company has implemented guardrails around AI tools but emphasizes fostering creativity rather than limiting it.

All panelists agree that human judgment remains crucial in determining what tasks AI can handle independently and when human oversight is necessary.