Latin Music’s Independent Revolution | Billboard Latin Music Week 2026
It’s no secret that independent music entrepreneurs have been driving much of the growth of Latin music globally. Virgin Music Group executives Nat Pastor (co-CEO) and Víctor González (evp, president of Latin America, U.S. Latin and Spain) will offer a wide-ranging discussion on the rise of Latin music globally and how independent labels and artists […]
The Latin music industry has witnessed significant expansion over the past few years, largely driven by independent music entrepreneurs. During the 2026 Billboard Latin Music Week, which was held from October 19 to 22 at the Faena Forum in Miami Beach, Virgin Music Group executives Nat Pastor and Víctor González will provide insights into the global growth of Latin music.
They will focus on how independent labels and artists have been instrumental in this success. The week-long event in Miami Beach celebrated Latin music and culture, featuring a variety of activities such as artist conversations, panels, live performances, workshops, brand activations, and networking opportunities. This week also marked the 2026 Billboard Latin Music Awards, which aired live on Telemundo and Peacock on October 22.
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