Kylie Jenner makes Victoria’s Secret history in $50 million Fantasy Bra

Kylie Jenner made her Victoria’s Secret runway debut on Sunday night, wearing a $50 million Fantasy Bra designed by Jacob & Co. This makes it the most expensive bra the brand has ever commissioned. The bra is the first of its kind to be worn on the runway since 2018. Jacob & Co. spent over 1,000 hours and the work of 15 artisans to create the bra, which consists of 3,218 individual cast parts and 4,410 natural diamonds.

The diamonds total 1,373 carats and are set on an 18kt white gold armature. At the center hangs a 75.54-carat Natural Fancy Vivid Yellow diamond, surrounded by white diamonds in six different shapes, including the Angel-Cut, which is the brand's signature cut. According to Forbes, the bra contains no fabric beneath the diamonds.

The Fantasy Bra was first introduced in 1996 by Claudia Schiffer and was valued at $1 million. Since then, various models have worn different versions of the bra, with prices ranging from $1 million to $15 million. Jenner's $50 million Fantasy Bra is likely the most valuable of its kind to date.