K-beauty expo to open this week in Cheongju

The Korea Times reports that North Chungcheong Province will host its annual Cosmetics & Beauty Expo Osong Korea 2026 in Cheongju this week, aiming to help Korean companies expand their exports of cosmetics and beauty products. The event, which runs from Thursday to Saturday in Osong, a district of Cheongju, will connect local companies with international buyers and focus on business-to-business (B2B) interactions.

With over 250 companies expected to participate, the expo is being held under the theme "K-Beauty Osong seeks growth along with global partners," providing local companies with opportunities to expand into overseas markets and allowing visitors to experience K-beauty products. This marks the largest edition of the expo to date, and it has been held annually in Cheongju since 2013, except in 2014, with the provincial government partnering with the Korea Trade-Investment Promotion Agency (KOTRA) to invite 200 domes.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.