Japanese doughnut chain to open first Singapore outlet
Japanese doughnut chain I'm Donut? will open its first Singapore outlet this December, bringing its popular fresh doughnuts to the city-state, amid an expansion in Southeast Asia.
The Japanese doughnut chain, founded by chef Ryouta Hirako in 2022, is set to launch its first store in Singapore at the end of the year, according to an Instagram post shared on Monday. The chain, known for its signature "nama" doughnuts with a melt-in-your-mouth texture, currently operates 15 locations in Japan and several overseas outlets, including New York City, Taipei, and Seoul.
Earlier this year, the brand expanded into Southeast Asia with the opening of its first store in Kuala Lumpur in September and another outlet slated for Jakarta this month. The Singaporean location will be situated in the basement of the Ion Orchard mall. The bakery emphasizes that all its doughnuts are handcrafted, offering a range of flavors including Original, Custard, and Matcha, as well as seasonal offerings and exclusive creations for individual locations.
For instance, the Kuala Lumpur store features 16 Malaysia-exclusive flavors like Milo, Cham, Pandan, and Coconut. The New York City branch has introduced exclusive treats such as PB&J, Sake Cream, and Pumpkin Cheesecake. Tokyo's Omotesando store highlights seasonally available flavors like Chestnut and Red Bean Milk Tea Cream Donut.
The Singapore-based chain has not yet disclosed its specific menu or confirmed the exact opening date, with further details anticipated as the launch approaches.
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