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J. Crew's website went down — and an odd message said its 'generative AI backend' was 'healthy'

The website of clothing retailer J.Crew crashed Monday, leaving shoppers with a puzzling message: "JCrew generative AI Backend is healthy."

J.Crew's website experienced a temporary outage on Monday, displaying an unusual message claiming its "generative AI backend" was healthy. The clothing retailer later offered shoppers a 20% discount in response to the technical issues. Screenshots of the baffling message circulated on social media, with one user questioning what was wrong with the @jcrew website.

J.Crew's customer service account acknowledged the problem and apologized for the inconvenience, promising to fix the situation. To compensate for the disruption, the retailer emailed customers a 20% discount code, valid until Thursday. It remained unclear what caused the website malfunction or if it was linked to AI technologies. J.Crew representatives had not yet commented on the incident as of Tuesday.

Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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