iFood pays R$ 1 billion for Caju and doubles down on benefits
iFood has just announced the purchase of Caju – one of the country's leading benefits startups – doubling the size of its operation in an area still dominated by incumbents such as Alelo, Ticket, and Pluxee (the former Sodexo). The acquisition is being made by iFood Benefícios, and is part of the R$ 24 billion investment package announced by iFood last month.
iFood has acquired Caju, a Brazilian benefits startup, in a deal worth around R$ 1 billion, as part of its R$ 24 billion investment plan. The acquisition, made through iFood Benefícios, combines two companies that each process R$ 1.3 billion monthly, and will result in 3 million users and 135,000 client companies. The deal still requires approval from CADE and the Central Bank. Caju's founder, Eduardo, will continue with the new company, but the combined leadership structure has not been defined.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- iFood acquires Brazilian HR and benefits startup Caju latamlist.com
