I love the look of the new Flashback ONE75, a half-frame film-inspired compact camera that’s a quarter of the price of the Fujifilm X Half

Flashback has introduced a new compact camera, the ONE75, which is part of the growing trend of affordable film-inspired digital cameras. The ONE75 uses the half-frame format and offers a vertical aspect ratio, similar to Fujifilm's X Half camera. However, it is significantly more affordable, priced at $179 / £140. The camera boasts an aluminium top and bottom plates, brass control buttons, and a tripod mount, giving it a more premium look compared to its predecessor, the ONE35, which was entirely plastic.

The ONE75 features a 13MP sensor, xenon flash, a small OLED display for settings, and a double exposure mode. It also comes with eight pre-loaded film looks and the ability for users to create their own film looks. The camera operates in two modes: 'Film Camera Mode' and 'Digicam' mode. Photo processing is done through the Flashback app, which offers JPEG format by default, but users can also choose to shoot in DNG RAW format.

To do the latter, images must be downloaded from the camera to a Mac or PC via the USB-C connection.

Flashback has noted the camera's appealing metallic build and has estimated a battery life of around 15 rolls per full charge. The camera is available in two color variants: Brushed Aluminum (silver and black, with brass buttons) and Noir (all black, with brass buttons). Pre-orders are currently open, with prices starting at $179 / £140. As the trend of film-inspired cheap compact cameras continues, it remains to be seen if the market will become saturated; however, the demand for these cameras appears to be strong.