How Did Zara Home Become Cool? And What Does That Mean for the $20 T-Shirts
Inditex is leaning on high-profile designers, larger stores and pricier furniture to give Zara Home a distinctive identity and position Zara as a more premium brand. But turning design cachet into lasting pricing power is not so easy.
We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.