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How Did Zara Home Become Cool? And What Does That Mean for the $20 T-Shirts

Inditex is leaning on high-profile designers, larger stores and pricier furniture to give Zara Home a distinctive identity and position Zara as a more premium brand. But turning design cachet into lasting pricing power is not so easy.

How Did Zara Home Become Cool? And What Does That Mean for the $20 T-Shirts

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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