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How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze

Collagen supplements have been staples in Asia for decades. Now, they’re gaining traction in the West, fuelled by viral jelly pouches and trendy drinkable formats. But not everyone is buying in.

How Collagen Jelly Pouches Became Beauty’s Latest Viral Craze

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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