Heineken® teams up with Amazon to launch ‘Pubscription’… The world’s first streaming service for nights out
New Fire TV experience uses the familiar mechanics of streaming discovery to help people find their next night out Users can browse participating pubs and bars by “genre”, invite friends and receive a weekly credit for a Heineken or Heineken 0.0 The launch comes as over half of adults worldwide say they would go out […]
We haven't written up this one. Financial Post has the full story — the link below goes straight to it.
