Hasbro raises annual revenue forecast on strong demand for digital games, toys

On Tuesday, toy manufacturer Hasbro announced it is raising its annual revenue forecast, anticipating robust demand for its digital games, particularly Magic: The Gathering, leading up to the important holiday period. The company has consistently reported growth in its digital gaming division over the past seven quarters, while an uptick in sales of collectibles based on Marvel, K-Pop, Demon Hunters and Transformers has also fueled demand for its conventional toys.

In the third quarter, revenue from its Wizards of the Coast and Digital Gaming segment surged by 31 percent, while the consumer products segment expanded by 4 percent compared to the previous year. The toy producer projects a fiscal 2026 revenue increase ranging from 7 to 9 percent constant currency, as opposed to its earlier projection of a 5 to 7 percent rise.

It reported quarterly revenue of $1.60 billion, surpassing analysts' average estimate of $1.48 billion, according to LSEG data.