Founder of bankrupt Samson studio mulls how to use AI for his next attempt: 'Cutting corners in game development has a habit of coming back to bite you in the ass'
Christopher Sundberg said the goal for his next studio is to make "a game we can afford to finish without needing every sales forecast to come true."
Christofer Sundberg, the founder of bankrupt Samson studio Liquid Swords, has announced his intent to use AI in his next game development project. According to Sundberg, the studio's closure occurred just six months after the PC release of Samson, which was followed by a console launch in September. Despite market conditions and bad business decisions being factors in the failure, Sundberg emphasized that he owns his part in the company's downfall.
He stated that discussions about supporting Samson in the future are underway, with plans to open a new studio that will incorporate lessons learned from Liquid Swords. Sundberg expressed his intention to use AI in the new studio's development process, for tasks such as prototyping, repetitive production tasks, and testing. However, he stressed that AI is not a panacea for game development, as it can be expensive and cutting corners with AI can also come back to bite developers.
Sundberg also acknowledged the potential PR risks associated with AI use, particularly when companies make bold claims about an "AI-first" future without considering the needs of development teams and the actual problems being solved.
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