Finns rank Kone as most reputable company, Temu and Shein least
The annual survey saw big gains this year for Kone, Posti and the K-Group.
Finland's leading lift and escalator manufacturer, Kone, emerged as the country's most reputable company in the latest Reputation & Trust survey. The survey, which asked 11,240 respondents to rate companies on a five-point scale, saw Kone score 4.01, indicating excellent reputation across all aspects. Forest machine manufacturer Ponsse came in second with a score of 4.00, followed by food and confectionery company Fazer with 3.97.
Other notable movements in the rankings included grocery chain K-Group, which surpassed retail rival S-Group, and Finland's postal service Posti, which saw a significant improvement in brand reputation, reaching a score of 3.97. Posti's upward trajectory was highlighted as one of the biggest gains in brand reputation the survey has observed.
At the opposite end of the spectrum, Chinese discount retail platforms Temu and Shein were ranked as the least reputable companies in Finland. Temu's reputation worsened this year, sitting at 2.09, while Shein took the bottom spot with a score of 1.85. This decline in reputation for Temu is even more pronounced compared to other Nordic countries, with its Finnish reputation being the weakest among Sweden, Norway, and Denmark.
The survey suggests that Finns are more critical of companies selling fast fashion and junk compared to citizens of other Nordic countries.
Written by urgent.news from Yle News Finland's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
