Ecosystem Roundup: Betagro buys control of Freshket as Thai corporates close in
Betagro has taken majority control of Freshket, the Bangkok platform that supplies ingredients to hotels, restaurants and caterers, through its venture arm Betagro Ventures. Neither side disclosed the price, the stake size or what happens to Freshket’s venture backers. This is less a courtship than a marriage after a long engagement: Betagro Holding, the listed group’s […] The post Ecosystem…
Betagro has assumed majority control of Freshket, the Bangkok platform that provides ingredients to hotels, restaurants and caterers, through its venture arm Betagro Ventures. The deal's price and stake size were not disclosed, and Freshket's venture backers will remain undisclosed. Freshket, founded in 2017, offers over 10,000 products to more than 20,000 foodservice operators in Bangkok, Pattaya, Hua Hin and Khon Kaen.
The new capital will be used for cold-chain upgrades, expanding the imported range and pushing into more regional cities. This transaction is seen as a strategic move by Thailand's corporations, who are now deciding which startups to keep and on what terms, rather than pursuing a public listing.
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