Culinary Creator Desmond Scott Launches and EPs Digital Cooking Series With BET and Paramount | Exclusive
"Let’s Get It Started with Desmond Scott" premieres in November The post Culinary Creator Desmond Scott Launches and EPs Digital Cooking Series With BET and Paramount | Exclusive appeared first on TheWrap .
Chef Desmond Scott, boasting 1.9 million Instagram followers, has teamed up with BET and Paramount to launch a digital cooking series titled "Let's Get It Started with Desmond Scott." The 12-episode show is set to premiere on November 3, available on BET's platforms, social media, and YouTube. Unlike conventional cooking shows, Scott's series focuses on appetizers, using them as a platform to teach home cooks advanced culinary techniques.
With a combined social media reach of about 3.5 million and over 10 million likes on TikTok, Scott transforms his digital culinary community into an expanded entertainment format. This partnership marks a significant step towards creator-focused growth for Paramount, which has been less invested in creator-focused projects compared to other major media companies.
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