Billboard Latin Power Players 2026: Best Photos of Fuerza Regida, Ozuna, Santos Bravos & More

On Monday night, October 19 at the Faena Theater in Miami Beach, Florida, the 2026 Billboard Latin Music Week hosted its invite-only Latin Power Players event. The two-hour gathering featured artists and executives from various sectors of the music industry. Among the special guests were Ozuna, Tito Nieves, and Jesús Ortiz Paz of Fuerza Regida.

Billboard's co-chief content officer, Leila Cobo, expressed her excitement about the year in music, stating that "one in every 10 streams is in Spanish, according to Luminate. That's double of what it was six years ago." Cobo proudly honored the Latin Power Players with various awards during the event.

Angel Kaminsky of Universal Music Latin America was recognized as the Top Regional Mexican Label of the Year, Rimas Entertainment received the Top Hot Latin Songs Label of the Year, Sony Music U.S. Latin was awarded the Top Latin Airplay Label of the Year, Double P Records earned the Top Regional Mexican Albums Label of the Year, and Fuerza Regida's frontman, JOP, was honored as the Publisher of the Year.

Tito Nieves, a salsa singer, received the Legacy Award presented by AARP, acknowledging his 51-year career and expressing gratitude to Leila Cobo for her support over the years. Nieves also expressed his gratitude to the Loud and Live team and Rimas for their love and support, encouraging the new generation to carry on his legacy.

Executive of the Year, Hans Schafer of Live Nation, shared his gratitude for the incredible year at Live Nation, noting that "we've accomplished many things through the 10 years I've been at Live Nation." He highlighted the growing presence of Latin artists in stadiums, stating that it is becoming the norm. Schafer emphasized the trust artists place in Live Nation for their careers and dreams. He concluded by expressing his pride in building a space for people to call their own, stating, "Live Nation today is Latin."