Bebeshito, Wow Popy, DJ Conds, Helabusador & Rey Tony Discuss the Cuban Genre’s Global Rise: ‘Reparto Is Here to Stay’

At the Billboard Latin Music Week 2026 panel, “Reparto: Cuba’s Modern-Day Soundscape,” Cuban reparto artists Bebeshito, Wow Popy, Helabusador, Rey Tony, and DJ Conds gathered to discuss the global rise of their genre. The event, held at the Faena Theater in Miami Beach, honored the late Elvis Manuel and El Taiger, who were pioneers of the genre.

Bebeshito recalled how both pioneers always fought for reparto, expressing pride that the genre was necessary and important for its evolution. The conversation also delved into what sets reparto apart from cubatón, with Helabusador explaining that it's a fusion of salsa and reggaeton, minus the traditional dembow and featuring a pedal.

The artists acknowledged that reparto’s growth has prompted them to reconsider their lyrics, with Bebeshito suggesting a thoughtful cleaning up over time, and Rey Tony agreeing to be more careful with his lyrical content.

While acknowledging that more explicit language can be part of reparto’s authenticity, Helabusador stressed the need for balance if the genre wants to reach a global audience. Wow Popy shared his experience working on his upcoming album, Mundial, which features international artists such as Nelly, Farruko, Tito El Bambino, and J Balvin. He mentioned that creating the album took over a year, contrasting it with the usual three-day process.

Rey Tony and Helabusador discussed the organic success of one of their songs, which reached the top of charts in several countries, including Chile, Ecuador, Peru, Colombia, Bolivia, Spain, Argentina, and the United States, without a traditional promotional campaign. DJ Conds attributed this success to the song's "magic," and Rey Tony emphasized the collective effort of all artists contributing to the genre's growth. Ultimately, he affirmed that reparto is here to stay.