Aston Martin announces first-of-its-kind F1 partnership ahead of US GP
Aston Martin has become the first Formula 1 team to partner with a padel and pickleball company, teaming up with Padeltek for a range of rackets that will go on sale this week. The Silverstone outfit announced the new collaboration ahead of this weekend's United States Grand Prix in Austin, Texas, where the team and Padeltek will host an exclusive I / AM fan event at a brand-new padel venue ...…
Aston Martin makes history by becoming the first Formula 1 team to partner with a padel and pickleball company, collaborating with Padeltek for a range of sports equipment. The team will unveil the Aston Martin Padeltek collection, featuring three padel rackets and three cover bags, ahead of the United States Grand Prix in Austin, Texas.
This partnership demonstrates Aston Martin's commitment to expanding its brand into broader sports and lifestyle spaces, catering to the growing demand from fans to merge the worlds of F1 and padel. Padeltek's Ron Saslow highlights the shared values of precision, speed, and performance that connect both sports. Padel, a sport gaining traction among F1 drivers, will soon see the release of additional pickleball rackets and accessories as part of the expanded partnership in 2027.
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